Drive consistency and outcomes
See your scores and understand what good looks like in your organisation
Engage YOUR way
Mobile or desktop, on-demand or structured. Access the platform whatever way suits, whenever you need it
Instant Access & Results
Start accessing immediately and scale throughout your whole team in no time
Why Sales Leaders Choose Us
Built for Sales Teams by Sales Specialists
Scoring & Evaluation
Measure and evaluate current product and/or market knowledge. Test for resilience, emotional intelligence, influence and impact. See consistent metrics over time.
We build a unique scoring engine, specific to your requirements and needs. Watch as empirical data show real behavioural change over time.
Evaluate the Real Thing
Had a sales call and want to know how it really went?
Upload the transcript and get scoring and real-time feedback just like your simulations. Do your simulation challenges need to be updated to reflect newer conversations?
Real-Time Feedback and Coaching
Every simulation transcript evaluated. Every recommendation for improvement considered. Every question answered.
Our real-time coach talks your reps through their latest interaction and supports their growth every step of the way.
Create Your Simulation Challenges
What are your biggest challenges? What do your reps struggle with the most?
Any sales scenario, any product or service, any industry. We help you create them most valuable environments for your reps to grow, learn and experience with confidence.
Need a little On-Demand Genius?
Unlock elite tactical insights and deal-closing strategies seconds before your most important meetings by speaking to your Sales Guru in real-time.
Customise to Perfection
How It Works
Your challenges, your products, your methods
Does your sales team need a more structured approach to success?
Don't just learn sales theory—simulate victory. Transform your team’s performance with AI-driven microlessons and real-time tactical coaching designed for the moments that matter most.
The Problem
The Abstract Theory
Most sales training is a list of disconnected topics that never make it into a live call. When trust is weak, discovery falls flat; when discovery is shallow, presentations become generic. Deals don't stall because of a lack of knowledge— they stall because of a breakdown in the sequence of conversation.
The Solution
A Simulation-First Mastery Journey
Our program moves beyond "watching and listening." It’s an immersive, 90-day execution plan that forces reps to practice elite skills in a safe, simulated environment before they ever step into a high-stakes meeting.
Microlessons with a Mission
Delivered by a teaching avatar, each session targets specific "choke points" in your pipeline, from discovery to closing.
The Golden Triangle Framework
We systematically strengthen the three pillars of world-class selling: Knowledge, Skills, and Attitude.
High-Stakes Simulations
Reps don't just "hear" how to handle objections; they practice them against AI-driven scenarios with scoring evaluations and immediate feedback.
Real-Time "Tactical Genius"
Just-in-time coaching that helps reps reframe mindsets and sharpen strategy minutes before a renewal or a competitive pitch.
The Target Audience
Who It's For
Quota-Carrying Reps
Who need to sharpen discovery, master negotiation, and increase win rates.
Customer Success Managers
Who want to transition from "support" to "advisory" to drive expansion revenue.
Non-Quota Leaders
Anyone who must influence internal stakeholders, communicate value, and guide others toward decisions.
The Result
Measurable Performance Shifts
We don't track "completion rates." We track Revenue Metrics.
Pipeline Volume
Through multi-channel prospecting discipline.
Conversion Rates
By turning generic demos into customer-centered value narratives.
Meet Your Guru
Andy Brough
Dr Andy Brough is an international sales transformation and revenue growth expert, Chartered Marketer, and executive coach. For over 30 years, he has helped organizations win more business, increase deal value, and elevate the effectiveness of sales leaders and commercial teams.
He has partnered with Fortune 500 sales organizations across more than 100 countries and lectured at Henley Business School and Gordon Institute of Business Science. Andy is the author of Leadership, the Exponential Effect and is known for turning strategy into measurable, repeatable sales performance.
You literally couldn’t have anyone more valuable on your team!
The biggest barrier to my growth was the fear of saying the wrong thing on a live call. Using the GuruNow simulations feels like a 'flight simulator' for sales - I can crash and burn in private, learn from the real-time feedback, and show up to my actual demos with total confidence. It’s completely changed how I handle objections.
Daniel Harper
Sales Director
