Built for modern organisations
Start improving in minutes, deploy globally in days
Why Sales Leaders Choose Us
Built for Sales Teams by Sales Specialists
Personalised, Compounding Feedback
AI coach analyses simulated and live conversations: feedback gets sharper each time
Hyper-Relevant
AI Simulations
Mirror your exact buyer, deal size & sales motion - simple or multi-stakeholder
Proven Revenue
Impact
Better, tailored conversations
produce better outcomes across the board
Create Your Simulation Challenges
What are your biggest challenges? What do your reps struggle with the most?
Any sales scenario, any product or service, any industry. We help you create them most valuable environments for your reps to grow, learn and experience with confidence.
Scoring & Evaluation
Measure and evaluate current product and/or market knowledge. Test for resilience, emotional intelligence, influence and impact. See consistent metrics over time.
We build a unique scoring engine, specific to your requirements and needs. Watch as empirical data show real behavioural change over time.
Evaluate the Real Thing
Had a sales call and want to know how it really went?
Upload the transcript and get scoring and real-time feedback just like your simulations. Do your simulation challenges need to be updated to reflect newer conversations?
Real-Time Feedback and Coaching
Every simulation transcript evaluated. Every recommendation for improvement considered. Every question answered.
Our real-time coach talks your reps through their latest interaction and supports their growth every step of the way.
Design Your Scenario
How It Works
Select persona, product and industry.
Meet Your Guru
Andy Brough
Andy is a commercial performance specialist with 15+ years of experience designing high-impact sales systems for enterprise teams and high-growth scale-ups. Their work focuses on behavioural transformation, decision-making under pressure, and building repeatable performance frameworks that translate learning into measurable results.
The biggest barrier to my growth was the fear of saying the wrong thing on a live call. Using the GuruNow simulations feels like a 'flight simulator' for sales - I can crash and burn in private, learn from the real-time feedback, and show up to my actual demos with total confidence. It’s completely changed how I handle objections.
Andy Brough
Sales Director
