Master the leadership conversations that drive influence and
impact — at any level.
Find Your Bigger Voice
Build real leadership influence — at any level — through behaviour change over time.
We combine the thinking of the world’s leading experts with targeted interventions, deliberate practice, and continuous feedback — so what you learn shows up in how you perform.
Speak to your Guru — anytime, 24/7 — for in-the-moment clarity, guidance, and preparation before critical conversations.
Beyond Traditional Training
Move beyond scheduled workshops. People access on-demand teaching, coaching, and real-world simulation —creating continuous development in the flow of work.
Real Feedback. Real Behaviour Change.
Context-specific feedback, real performance data, and dynamic measurement ensure people aren’t just learning — they’re improving. Track engagement, behaviour shift, and ROI with confidence.
Proven at Scale
Trusted by Fortune 500 organizations for over 25 years, our approach consistently delivers measurable behaviour change and business impact — now powered by AI for scale.
Why Leading Organizations Choose Us
A Faster, Lower-Risk Path to Performance
Built for Your World
Your context. Your challenges. Your conversations.
Start immediately with our core system — or customize it with your own scenarios, language, and organizational dynamics.
Coaching in the Flow of Work
Real-Time Coaching & Feedback
Every interaction is analyzed. Every insight is actionable.
GuruNow delivers immediate, personalized guidance — helping you improve with every use.
Measure What Matters
Dynamic Scoring & Evaluation
Track what actually drives performance: Emotional Intelligence, Influence, and Impact.
See consistent progress over time with data-driven insights tailored to your organization.
Turn Work Into Development
Evaluate Real Conversations
Upload transcripts from real conversations and receive the same level of scoring and feedback as simulations — turning everyday work into continuous development.
On-Demand Performance Support
Need clarity before a key moment?
Ask your Guru—now.
Get practical, high-impact guidance in seconds—anytime, anywhere.
Built for Your World
How It Works
Your leadership style, your culture, your challenges
Does your leadership team need a more structured approach to success?
Moving from Theory to Impactful Leadership
Most leadership training fails because it stays in the realm of theory. Our program is built on the reality that leadership isn't what you know—it’s what you do in the moments that matter most. We provide a high-stakes "flight simulator" for leaders to practice the exact conversations that drive results, build trust, and move the needle.
The Audience
Who's It For?
High-Stakes Executives
Senior leaders who must navigate complex emotional dynamics, surface "trapped value" in their teams, and lead high-pressure conversations with psychological safety.
Emerging Leaders
Individual contributors or new managers who need to build a foundational "bigger voice" and master the shift from doing work to driving outcomes through others.
Foundation
The Three Pillars of Leadership Influence
Our program measures and develops three essential capabilities that define how effectively you navigate teamwork and drive outcomes through others.
Emotional Intelligence (EQ)
Moving beyond a vague concept, we measure how you read emotional dynamics and regulate your responses under pressure to create psychological safety for your team.
Super Influence
The ability to move people by focusing attention on what matters, generating momentum, and using bold curiosity to uncover assumptions and invite dialogue.
Impact
The shift from mere "agreement" to actual movement. We develop your ability to drive clarity, create accountability, and turn insights into sustained action.
Breakthrough
Unlocking "Trapped Value"
The biggest barrier to leadership success is what we call the Avoid and Control Trap. This occurs when leaders either avoid tension to stay comfortable or try to control outcomes to stay safe.
The Left-Hand Column
We help leaders identify the gap between what they are thinking and what they are actually saying.
Surfacing the Undiscussable
When important insights stay hidden, innovation stalls and trust erodes. We provide the tools to bring these "trapped" thoughts into the conversation constructively.
Practice
Real-World Simulation Challenges
Leaders don't practice on their teams; they practice in a safe, realistic sandbox based on a database of over 30,000 real-world professional challenges.
Dealing with Vague Commitments & Lack of Follow-Through
Addressing Conflicting Priorities from Your Manager
Changing Passive-Aggressive Behaviour from a Colleague
Escalating a Risk That's Being Overlooked
Key Practice Scenarios Include:
The Path to Mastery
The Wheel of Influence
We teach a repeatable 4-step framework called the Wheel of Influence to ensure every high-stakes conversation is grounded and productive:
1
Share Your Perspective
Name the concern clearly and directly from your inner thinking.
2
Ground it in Observations
Point to facts and data that can be seen or verified, rather than just interpretations.
3
Explain the Impact
Show why the issue matters to the people, the progress, and the broader goals.
4
Ask What They Think
Invite the other person's perspective to create a two-way dialogue and build shared ownership.
Behavioural Design
Why It Works
Psychologically Grounded
Based on research showing that feeling "unheard" activates the same brain regions as physical pain.
Confidential & Judgement-Free
A safe space for leaders to reflect honestly on their patterns and grow their voice.
Future-Focused
We emphasize "Feed-Forward" — not just looking at what happened, but co-creating exactly what happens next.
Meet Your Guru
Al Preble
Founder, Cambridge Leadership Group
Al Preble is a pioneer in leadership performance — helping leaders turn insight into action and conversations into measurable outcomes.
He founded Cambridge with a clear mission:
to help leaders stop playing it safe, find their voice, and lead with impact in the moments that matter most.
His work is trusted by Fortune 500 organizations and recognized globally for its innovation, including the Brandon Hall Most Innovative Program Award. Additionally, Al's expertise has led him to be invited as a lecturer at renowned institutions such as Columbia University, UCLA Business School, and the Thunderbird School of International Management.
This was head and shoulders above any other session I’ve been to. I was surprised at the sophistication of the materials and concepts. Every leader would benefit from going through this program.
Zara Khan
Sales Director
I thought our team was open and direct. I had no idea how much real skills around open and honest dialogue and collaboration would change our teamwork. The program caused a big step forward for us in our relationships, decision making, performance and how we show up to the organization.
Sophia Coleman
Sales Director
Taking responsibility for connecting with people to have open and honest dialogue has been a breakthrough for me as a leader and as a coach.
Charlotte Morgan
Sales Director
